Leads #2

The first article I found is called “Mortgage relief funds headed to California” by Carolyn Said who is a San Francisco Chronicle staff writer. This article is in the Chronicle’s February 20, 2010 issue. Here is the lead:

Targeting California and the four other states hardest hit by the housing crisis, President Obama on Friday offered a $1.5 billion “innovation fund” to devise solutions for homeowners struggling against foreclosure.

Who:  President Obama and California homeowners

What: Housing crisis

When: February 19, 2010 (Friday)

Where: Washington D.C. and California

Why: to help homeowners who are struggling against foreclosure

How: offering a $1.5 billion innovative fund

The second article I found is called “S.F. exhibition celebrates bookbinding” by Hedi Benson who is also a San Francisco Chronicle staff writer. This article is also in the Chronicle’s February 20, 2010 issue. Here is the lead:

Enough with the hand-wringing over the death of the book. That tidy little piece of technology is having its own quiet heyday, while digital devices mutate madly.

The hook is an anecdote. The writer tries to convince readers to keep reading the article by making the lead amusing. The readers would want to find out what is the technology that is making book binding easier.